Why We Love it
Why We Love it–
The first Rolex Submariner was launched in 1954 and has been in continuous production ever since, making it one of the longest running models of any timepiece made. Ever.
Of course, today, Rolex Submariners are significantly more… bling. With white gold surrounds and glossy black dials, the Submariner of today has become a status symbol and a piece of jewelry.
But from it’s origin, the Rolex Submariner was a stripped down tool watch, designed with one mission in mind. The clean, matte black dial and symmetrical hour plots was the hallmark of sub-aquatic, form-meets-function design. For decades, the Submariner was not a collectible Rolex; it was seen as a hardy watch chosen by those who needed something that could take a beating. And it did.
In 1966, Rolex adapted its Submariner design to include a date functions, dubbing their new creation as the Submariner “Oyster Perpetual Date” and giving it a new reference – Ref. 1680 – making it the first dive watch from the revered manufacture to have a date function. The inclusion of a date function was an invitation to Rolex buyers to wear their watches longer and in a variety of environments. Effectively, the date function turned a simple dive watch into a timepiece capable of everyday wear on and off the water.
For the first few production years of the 1680, the word Submariner was printed in red, a feature that makes them all the more sought after today. In 1974, Rolex began phasing out the red printing, a process that was done gradually from market to market. This particular example has a 3.8 million serial dating it to the very end of 1973 or the first few months of 1974, making it part of the last few batches of 1680s to receive this unique treatment.
If you've been looking for a unique and interesting Sub that rises above the morass of 'normal' dive watches out there, this one's got your name all over it.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.