{"product_id":"rolex-red-submariner-1968-as00996","title":"Rolex \"Red\" Submariner - 1968","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e The first Rolex Submariner was launched in 1954 and has been in continuous production ever since, making it one of the longest running models of any timepiece made. Ever.\u003c\/p\u003e\n\u003cp\u003eOf course, today, Rolex Submariners are significantly more… bling. With white gold surrounds and glossy black dials, the Submariner of today has become a status symbol and a piece of jewelry.\u003c\/p\u003e\n\u003cp\u003eBut from it’s origin, the Rolex Submariner was a stripped down tool watch, designed with one mission in mind. The clean, matte black dial and symmetrical hour plots was the hallmark of sub-aquatic, form-meets-function design. For decades, the Submariner was not a collectible Rolex; it was seen as a hardy watch chosen by those who needed something that could take a beating. And it did.\u003c\/p\u003e\n\u003cp\u003eIn 1966, Rolex adapted its Submariner design to include a date functions, dubbing their new creation as the Submariner “Oyster Perpetual Date” and giving it a new reference – Ref. 1680 – making it the first dive watch from the revered manufacture to have a date function. The inclusion of a date function was an invitation to Rolex buyers to wear their watches longer and in a variety of environments. Effectively, the date function turned a simple dive watch into a timepiece capable of everyday wear on and off the water.\u003c\/p\u003e\n\u003cp\u003eFor the first few production years of the 1680, the word Submariner was printed in red, a feature that makes them all the more sought after today. In 1974, Rolex began phasing out the red printing, a process that was done gradually from market to market. This particular example has a 2.6 million serial dating it to roughly 1968. With an amazing faded bezel insert, this Red Sub has all the looks you expect from a piece of this caliber. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":5059804417,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_1680_Red_Sub__Folded-Link_AS00996_Culture2.jpg?v=1438031708","url":"https:\/\/www.analogshift.com\/products\/rolex-red-submariner-1968-as00996","provider":"Analog:Shift","version":"1.0","type":"link"}