{"product_id":"rolex-oysterquartz-day-date-as05980","title":"Rolex Oysterquartz Day-Date","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eYeah, it's a quartz watch. Something that is not often seen around these parts.\u003c\/p\u003e\n\u003cp\u003eBut every once in awhile, we'll make an exception for something exceptionally cool - and an Oysterquartz with an integrated bracelet certainly checks the box for exceptionally cool — particularly when it is a solid 18k yellow gold Day-Date variant!\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnd what a looker this is!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a 70s-styled case with integrated bracelet, the Oysterquartz is a strange leftover from the crisis era, in which even the mighty Rolex experimented with the new quartz technology that was pummeling the mechanical watch industry. \u003c\/p\u003e\n\u003cp\u003eBut instead of going downmarket, Rolex utilized the sporty Genta-inspired design language of the era and introduced an entirely new case style in which to introduce their new tech - a design choice that was loved by some, hated by others, and is without question a quirky choice for a Rolex branded wristwatch.\u003c\/p\u003e\n\u003cp\u003eThis particular piece, a Reference 190198, dates to circa 1986 and features asolid 18k yellow gold case with a matching flat-link integrated bracelet, a sunburst \u003cem\u003echampagne\u003c\/em\u003e Tritium dial with a matching handset, a yellow gold fluted bezel, and all of the functionalist of a mechanical Day-Date in a convenient quartz powered package.\u003c\/p\u003e\n\u003cp\u003eLike their more classically-styled siblings, t\u003cspan data-mce-fragment=\"1\"\u003ehese timepieces are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAfter-all, this is still a Day-Date!\u003c\/span\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39782746423383,"sku":"40921426","price":13870.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS05980_40921426_ROLEX_OYSTERQUARTZDAY-DATE18K_190198-6.jpg?v=1653663729","url":"https:\/\/www.analogshift.com\/products\/rolex-oysterquartz-day-date-as05980","provider":"Analog:Shift","version":"1.0","type":"link"}