{"product_id":"rolex-oysterquartz-buckley-dial-as03727","title":"Rolex Oysterquartz 'Buckley Dial'","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYeah, OK, its a quartz watch. And we don't often use the 'Q Word' around these parts.\u003c\/p\u003e\n\u003cp\u003eBut every once in awhile, we'll make an exception for something exceptionally cool - and a killer white Buckley dial Oysterquartz certainly checks the box for exceptionally cool!\u003c\/p\u003e\n\u003cp\u003eFeaturing a 70s-styled case with integrated bracelet, the Oysterquartz is a strange leftover from the crisis era, in which even the mighty Rolex experimented with the new quartz technology that was pummeling the mechanical watch industry. \u003c\/p\u003e\n\u003cp\u003eBut instead of going downmarket, Rolex utilized the sporty Genta-inspired design language of the era and introduced an entirely new case style in which to introduce their new tech - a design choice that was loved by some, hated by others, and is without question a quirky choice for a Rolex branded wristwatch.\u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 17000, dates to circa 1979, and features a \u003cmeta charset=\"utf-8\"\u003ecrisp white 'Buckley' dial, named for its printed roman numerals in black. The creamy tritium plots have all aged evenly and sit intact on the dial (the mark of a truly special DJ). This piece retains a crisp case - a must have when considering an Oysterquartz.\u003c\/p\u003e\n\u003cp\u003eFitted with its correct smooth bezel, signed bracelet and clasp, crown, and magnified sapphire crystal, this is a beautiful example of one of the strangest times in Rolex's history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Datejust Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhile recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":32347783888983,"sku":null,"price":3950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/ROLEX_OYSTERQUARTZ_BUCKLEY_DIAL_17000_AS03727-7.jpg?v=1600801407","url":"https:\/\/www.analogshift.com\/products\/rolex-oysterquartz-buckley-dial-as03727","provider":"Analog:Shift","version":"1.0","type":"link"}