{"product_id":"rolex-oyster-perpetual-semi-bubbleback-as03012","title":"Rolex Oyster Perpetual Semi-Bubbleback","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBlued steel. Radium burn. Alpha hands. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf these descriptors don't immediately get you excited, well, you're on the wrong website!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis watch, a Reference 6084 Oyster Perpetual dates to approximately 1953, and is loaded to the hilt with all the goodness you could possibly hope for in a mid-century Rolex. It possesses a 'semi-bubbleback' case of the type used by the manufacture from the 1930s to the 1950s; a prototypical Oyster case with an oversized 'bubble' case back to accommodate the oversized automatic calibres used in the era. Its silver satin dial has patinated to a soft cream tone and shows light radium burn from the luminous material in the alpha-style handset.  \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eWith intact luminous material throughout, and a blued steel central seconds hand, this beautiful piece adds up to more than the sum of its parts, and in our opinion is near perfect in every way. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSubs, GMTs, Daytonas, Day-Dates and the like are all shooting up like heroin addicts on skid row, but thankfully - for now - there are some great options for robust, simple time-only models available for under $3K.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut not all of them look this good.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. Born in Germany and orphaned as a child, as a youth Wilsdorf worked for a Swiss watch manufacturer in La Chaux-de-Fonds. By his 20s he had relocated to London and founded a company specializing in the distribution of timepieces.\u003c\/p\u003e\n\u003cp\u003eBefore long, he began to dream of a watch worn on the wrist.\u003c\/p\u003e\n\u003cp\u003eThe story is that Wilsdorf conceived of the Oyster case while working quietly in his workshop. But Wilsdorf had never himself been a watchmaker. In actuality, the Oyster case was the product of at least four attempts by Rolex to produce a waterproof case. \u003cspan\u003eBut the name “Oyster” itself was Wilsdorf’s own contribution. According to his recollections, the inspiration came to him while he was opening oysters for a dinner party. He registered the name in Switzerland on July 29th, 1926, and then \u003c\/span\u003e\u003cspan data-term=\"goog_1531530409\"\u003etwo months later\u003c\/span\u003e\u003cspan\u003e in London.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe first Rolex Oysters were produced in late 1926, and within a year after their first production, Rolex was patenting improvements: 7 in less than 10 years. This exemplifies Rolex’s— and Wilsdorf’s— capacity to modify and improve their product constantly, even though they were far in the lead of all their competitors- a fact they protect with vigor to this day.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":28343247700055,"sku":null,"price":2750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/26eYKhak.jpeg?v=1558035609","url":"https:\/\/www.analogshift.com\/products\/rolex-oyster-perpetual-semi-bubbleback-as03012","provider":"Analog:Shift","version":"1.0","type":"link"}