{"product_id":"rolex-lady-datejust-18k-as05060","title":"Rolex Lady Datejust 18K","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIt is perhaps one of the greatest injustices in horology that women's wristwatches have not historically received the same respect as their larger cased counterparts, resulting in far fewer executions \u003cem\u003eworth\u003c\/em\u003e collecting. \u003c\/p\u003e\n\u003cp\u003eThis is truly a shame - but fortunately, Rolex got the memo long before most, and have been producing outstanding ladies watches for over 50 years. And we're talking about the real thing - not those that utilize faux-gold, not-so-precious stones and batteries - Rolex's offerings are mechanical, functional, wearable art.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThis Lady Datejust, a Reference 6917, dates to circa 1972 and \u003c\/span\u003e\u003cspan\u003eremains in very good condition throughout, featuring an 18K yellow gold case, a fluted yellow gold bezel, and a champagne dial with Tritium indices and a matching handset. It comes fitted to a matching yellow gold folded oval-link Jubilee bracelet with a signed blade clasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eChecking all of the boxes as its larger brothers, this lovely piece can easily be w\u003c\/span\u003eorn as a dress watch or a demure daily driver for the lady who knows what proper watches are \u003cem\u003eall about\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Datejust Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhile recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39512918753367,"sku":"40920766","price":6450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS05060_40920766_ROLEX_LADYDATEJUST_6917_2896225-6.jpg?v=1639094506","url":"https:\/\/www.analogshift.com\/products\/rolex-lady-datejust-18k-as05060","provider":"Analog:Shift","version":"1.0","type":"link"}