{"product_id":"rolex-gmt-master-ii-coke-as03112","title":"Rolex GMT Master II 'Coke'","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe GMT Master is one of the most desirable Rolex models on the market.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether we're talking about the vintage reference 1675, or the brand new 126710 BLRO, or anything in between, the demand for a GMT is at an all time high. The most popular variations of the GMT are the ones with the 'Pepsi' bezel insert, and the 'Coke' bezel insert, which get their names from the blue and red, or black and red bezels.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe example we have here is a 16710 with a Z serial number, dating the watch to 2006\/2007. With classic 39mm Oyster Case proportions, it maintains the classic sport watch proportions, but features the modern hallmarks of Super-Luminova indices and hands and a quickset date mechanism. What's unique about this example is the error on the dial. If you look closely, the II following \"GMT Master\" is misprinted, as the numbers are too close to each other. This phenomenon gets the nickname of 'rectangular' dial. Ironically enough, minor defects on Rolex watches generally make them more sought after, so you're looking at a future classic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith iconic proportions and design, but modern features, this is the very essence of a contemporary classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAs the legend goes, Pan-Am approached Rolex in 1953 looking for a watch specially designed for their pilots, and a partnership was quickly formed. A Submariner became the base for this new watch, and several important modifications were made to turn a Sub into the GMT-Master that we know today. Rolex added a date function with a cyclops lens magnifier, GMT complication, and two-colored bezel to provide long-haul pilots with the info they needed as they circumnavigated the globe.\u003c\/p\u003e\n\u003cp\u003eThe GMT-Master’s 24-hour hand works in conjunction with the rotating bezel to make tracking a second time zone incredibly simple. When the bezel’s triangle is aligned to 12 o’clock, the red arrow hand points to the time on a 24-hour military scale, which in itself is valuable as a day\/night indicator (at least if you’re a cave explorer). The usefulness of the complication really shines when the wearer rotates the bezel so that the numbers around the bezel correspond the a 2\u003csup\u003end\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003etime zone (such as Greenwich Mean Time), allowing the watch to track any two time zones in the world at once.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":19825375608919,"sku":null,"price":9400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_GMT_MASTER_COKE__AS03112_7.jpg?v=1553871191","url":"https:\/\/www.analogshift.com\/products\/rolex-gmt-master-ii-coke-as03112","provider":"Analog:Shift","version":"1.0","type":"link"}