{"product_id":"rolex-daytona-timing-3-minute-eggs-asap003","title":"Rolex Daytona 'Timing 3-Minute Eggs'","description":"\u003ch2\u003e\u003cb\u003e1967 Rolex Daytona 'Timing 3-Minute Eggs' \u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRolex’s advertising campaigns from the late 1960s and early 1970s have to be among the best ever conceived. This one in particular simply oozes charm and utilitarian, sporty confidence: The Rolex Cosmograph Daytona affixed to the wrist of a driver, leather driving gloves, analog gauges, and open road in full view. The headline makes clear that this is no commonplace, everyday watch — though it’s fully capable of such mundane timing tasks — but rather, a serious tool meant for the professional driver.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe choppy, matter-of-fact copywriting in the lower corner would be enough to make Hemingway proud, detailing the watch in question without a single extraneous word. Regardless of how you use your Rolex Daytona — or indeed, whether or not you even own one! — this is the type of midcentury ephemera that gets watch collectors excited, and will surely do the same for you. (Bonus points if you hang it in your garage above a beautiful sports car!) \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen this ad was freshly printed in 1967 — and for many subsequent years — the Daytona was more of a“tool watch” than a collectible timepiece. No one would have noticed (or cared) that the exact watch featured in this ad is not a typical Daytona configuration. Of course today, enthusiasts won’t miss the interesting assembly pictured, which is a reference 6239 dial installed in a pre-Daytona reference 6238 case. This is an unusual iteration, but known to be correct. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDaytona advertisements themselves are fairly uncommon. Only a handful of full-page ads showing the watch by itself have been discovered, and this 1967 beauty may be the best of them. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003ci\u003eraison de être\u003c\/i\u003e very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":39987049660503,"sku":null,"price":795.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/39220003_1967_Daytona_timing3-minuteeggs._-1.jpg?v=1763480884","url":"https:\/\/www.analogshift.com\/products\/rolex-daytona-timing-3-minute-eggs-asap003","provider":"Analog:Shift","version":"1.0","type":"link"}