{"product_id":"rolex-day-date-stella-dial-as02067","title":"Rolex Day-Date Stella Dial","description":"\u003cp class=\"p1\"\u003eThere’s much to say about Rolex.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe can use descriptors like “robust,” “sporty,” “dependable.” We can talk about their history, and extol the quality of their products. We can tout their reputation as the most reputable company in the world, as they were recently declared by Forbes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn the watch industry, Rolex has reserved itself a place in the pantheon of the greats. It’s a bright star in the firmament, the North Star for any brand looking for a model to base their business upon. For years, their commitment to excellence has resulted in a kind of uniformity, each watch meticulously designed and machined according to “the Rolex way,” giving them a distinctive look that’s wholly unto themselves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut for all that a Rolex looks like a Rolex, you can’t say that they’re afraid of color.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhen the Day-Date was introduced in the 1950s, Rolex wasn't making any other complicated wristwatches, so the success of the model was paramount. The manufacture spared no expense in making it well-made, both inside and out. Though the dials are most often seen in silver, champagne, or the occasional black, some dials from 70s models were created in vibrant colors which really brought them to life.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eReferred to as “Stella” dials by collectors, (some believe due to the similarity of their colors to the palette used by American artist Frank Stella -- others believe that the Italian market nicknamed them \"Stella\", which translates to \u003cem\u003estar\u003c\/em\u003e in Italian) these bright dials appeared on Datejusts and Day-Dates in the 1970s. Crafted from multi-layered lacquered enamel, these dials are a veritable kaleidoscope of colors that seemed totally unlike anything the Crown has ever produced. Pink that would make even Elsa Schiaparelli blush, green as bright as freshly-picked mint leaves, and cerulean as deep as the waters off St. Tropez, just to name a few.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis, a Day-Date Reference 1803, features a color that’s among the most desirable of Stellas: oxblood.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThink of your favorite satchel or Oxfords of the finest cordovan leather. Think of their rich, warm hue, purple and brown all at once. Then imagine it on a watch—that’s what this is.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd this particular Stella 1803 is an utter time capsule. It comes complete with box, wallet, calendar, paperwork, hangtag and punched papers from Dubai dated 1976. On a custom Camille Fournet strap with gold Rolex buckle, and with a sharp case and gorgeous lume, saying its not your average Day-Date isn't nearly doing it justice.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":35339881217,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Day_Date_1803_Oxblood_BP_AS02067_2.jpg?v=1496948437","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-stella-dial-as02067","provider":"Analog:Shift","version":"1.0","type":"link"}