{"product_id":"rolex-day-date-pave-diamond-ruby-string-dial-as06042","title":"Rolex Day-Date 'Pave Diamond Ruby String Dial'","description":"\u003cp class=\"p1\"\u003eFew watches make a statement like a solid gold Rolex.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send \u003c\/span\u003e\u003cspan\u003every\u003c\/span\u003e\u003cspan\u003e different signals - and we'll just leave it at that. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSo-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a Quickset date mechanism. They retain the classic 36mm case proportion of their predecessors and were produced in seemingly endless variations of dial, bezel, and bracelet configurations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 18388 most certainly stands out!\u003c\/p\u003e\n\u003cp\u003eDating to circa 1995, \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eit features a solid 18k yellow gold Oyster case with factory diamond-set lugs, a magnified sapphire crystal, a factory diamond-set bezel, a signed crown, a striking and beautiful \u003cmeta charset=\"utf-8\"\u003ea factory \u003cem data-mce-fragment=\"1\"\u003epave\u003c\/em\u003e diamond dial with a ruby 'string' minute track\u003c\/span\u003e\u003cspan\u003e, and a matching President bracelet with a signed hidden deployant clasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lot to process? That's the idea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eWhile not for everyone, and perhaps even excessive - this \u003cmeta charset=\"utf-8\"\u003ewild, stunning and rare configuration was created to \u003cem\u003ebe\u003c\/em\u003e excessive - to be \u003cem\u003emore.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eWe think it has achieved that with bells on.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39690144809047,"sku":"40921480","price":58970.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06042_40921480_ROLEX_DAY-DATE18KYGRUBYPAVEDIAL_18388-6.jpg?v=1649703529","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-pave-diamond-ruby-string-dial-as06042","provider":"Analog:Shift","version":"1.0","type":"link"}