{"product_id":"rolex-day-date-masterpiece-as04527","title":"Rolex Day-Date 'Masterpiece'","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003c\/b\u003eDouble Quickset Day-Dates were once a thing of fantasy.\u003c\/p\u003e\n\u003cp\u003eEarly Day-Date models offered no Quickset functionality, meaning that both the \u003cem\u003eDay\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand \u003cem\u003eDate\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efunctions had to be manually set - with a fair amount of winding, mind you - by the user in order to display the correct information on the calendar complications. by the late 1970s, Rolex had improved the system and began offering S\u003cem\u003eingle-Quickset \u003c\/em\u003eversions in the 'five digit' References based on the 18038. These versions allowed easier setting of the Date function, but you still had to crank through all seven days in order to set the Day. It wasn't until the introduction of the 182XX in the late 1980s that things got infinitely easier.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe top of the line for Rolex's most elegant offerings going into the early aughts was their\u003c\/span\u003e\u003cem\u003e \u003c\/em\u003e\u003cem\u003eMasterpiece\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003eCollection\u003c\/span\u003e\u003cem\u003e. \u003c\/em\u003e\u003cspan\u003ePart horology, part jewelry, \u003c\/span\u003e\u003cem\u003eall\u003c\/em\u003e\u003cspan\u003e high-concept design, the Masterpiece Collection was where Rolex flexed their artistic muscles, elevating their standard timepieces into the realm of something truly special.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 18948 from the Rolex Masterpiece Collection, features a 39mm 18k yellow gold case with a 'Pearlmaster bracelet finished in Rolex's proprietary \u003cem\u003eTridor \u003c\/em\u003egold, a factory 18k yellow gold bezel with factory diamonds, and a silver meteorite dial with factory diamond-set indices and a matching handset.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAn already 'elevated' Day-Date \u003cem\u003ewith a twist\u003c\/em\u003e, for when the standard fare of solid gold won't cut it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSimply masterful...\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39509078638679,"sku":"40920639","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04527_40920639_ROLEX_DAY-DATEDOUBLEQUICKSET_MASTERPIECE_METEORITEDIAMOND_18948-7.jpg?v=1638827208","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-masterpiece-as04527","provider":"Analog:Shift","version":"1.0","type":"link"}