{"product_id":"rolex-day-date-factory-diamonds-as04116","title":"Rolex Day-Date Factory Diamonds","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It \u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eFew watches make a statement like a solid gold Rolex.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send \u003c\/span\u003e\u003cspan\u003every\u003c\/span\u003e\u003cspan\u003e different signals - and we'll just leave it at that. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSo-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 18038, features an 18k yellow gold case and bracelet and a tone-on sunburst dial with both Tritium luminous and factory diamond indices! Furthermore, it comes fitted with a factory diamond-set bezel (none of that aftermarket ice here!) giving it a little extra in the Geneva-approved bling department!\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor those collectors seeking a slightly more exotic fair - look no further!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Day-Date Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you’ve got a good thing going, sometimes you just \u003cem\u003eknow\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eSuch is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.\u003c\/p\u003e\n\u003cp\u003eBut as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.\u003c\/p\u003e\n\u003cp\u003eAlthough early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.\u003c\/p\u003e\n\u003cp\u003eFor a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.\u003c\/p\u003e\n\u003cp\u003eRolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.\u003c\/p\u003e\n\u003cp\u003eWhether a simple 36mm yellow gold piece or a Day-Date II 41mm Day-Date in platinum with a gem set dial, the Day-Date is internationally recognized as time timepiece of success and leadership, and of great taste.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39310400946263,"sku":"40920200","price":19900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04116_40920200_ROLEX_DAT-DATEQUICKSETDIAMOND_18038-7.jpg?v=1621266351","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-factory-diamonds-as04116","provider":"Analog:Shift","version":"1.0","type":"link"}