{"product_id":"rolex-day-date-diamond-dial-as04134","title":"Rolex Day-Date Diamond Dial","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot all gem-set watches are created equal.\u003c\/p\u003e\n\u003cp\u003ePoint in case? This exceptional Rolex Reference 18238 Double Quickset Day-Date with factory gloss black Tritium Diamond Dial.\u003c\/p\u003e\n\u003cp\u003eRolex has a long history of offering gem-set dials, but most of the the iced-out bling you see widely offered is aftermarket. These rare and beautiful pieces are extremely difficult to come by, particularly in outstanding condition like this one.\u003c\/p\u003e\n\u003cp\u003eWith a completely untouched case featuring its original factory case back sticker intact on its backside, a hidden clasp Presidential bracelet with no stretch to speak of, and a fluted 18k bezel that is factory fresh, this is a truly exciting find.\u003c\/p\u003e\n\u003cp\u003eDating to circa 1991, this is an absolutely outstanding timepiece for a discerning collector looking for something beyond the norm!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Day-Date Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you’ve got a good thing going, sometimes you just \u003cem\u003eknow\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eSuch is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.\u003c\/p\u003e\n\u003cp\u003eBut as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.\u003c\/p\u003e\n\u003cp\u003eAlthough early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.\u003c\/p\u003e\n\u003cp\u003eFor a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.\u003c\/p\u003e\n\u003cp\u003eRolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.\u003c\/p\u003e\n\u003cp\u003eWhether a simple 36mm yellow gold piece or a Day-Date II 41mm Day-Date in platinum with a gem set dial, the Day-Date is internationally recognized as time timepiece of success and leadership, and of great taste.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39302764593239,"sku":"40920207","price":23000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04134_40920207_ROLEX_DAY-DATE_18238-7.jpg?v=1620154462","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-diamond-dial-as04134","provider":"Analog:Shift","version":"1.0","type":"link"}