{"product_id":"rolex-day-date-diamond-dial-as03806","title":"Rolex Day-Date Diamond Dial","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDouble-quickset Day-Dates were once a thing of fantasy.\u003c\/p\u003e\n\u003cp\u003eEarly Day-Date models offered no Quickset functionality, meaning that both the \u003cem\u003eDay\u003c\/em\u003e and \u003cem\u003eDate\u003c\/em\u003e functions had to be manually set - with a fair amount of winding, mind you - by the user in order to display the correct information on the calendar complications. by the late 1970s, Rolex had improved the system and began offering S\u003cem\u003eingle-Quickset \u003c\/em\u003eversions in the 'five digit' References based on the 18038. These versions allowed easier setting of the Date function, but you still had to crank through all seven days in order to set the Day. It wasn't until the introduction of the 18238 in the late 1980s that things got infinitely easier.\u003c\/p\u003e\n\u003cp\u003eThis example, a nearly unworn example dating to circa 1995, is the perfect of user-friendly mechanicals with an outstanding look.\u003c\/p\u003e\n\u003cp\u003eFinished in 18K yellow gold with a gold sunburst factory diamond set dial, it is in pristine condition throughout with a perfect fluted bezel, intact and lightly aged Tritium lume plots, and even its green factory case back sticker that remains intact on its backside! It even comes with its original punched papers. Clean, crisp, and just a little extra sparkle from that factory gem setting on the indices...perfect.\u003c\/p\u003e\n\u003cp\u003eIn this case, diamonds are \u003cem\u003eeveryone's\u003c\/em\u003e best friend!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Day-Date Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you’ve got a good thing going, sometimes you just \u003cem\u003eknow\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eSuch is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.\u003c\/p\u003e\n\u003cp\u003eBut as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.\u003c\/p\u003e\n\u003cp\u003eAlthough early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.\u003c\/p\u003e\n\u003cp\u003eFor a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.\u003c\/p\u003e\n\u003cp\u003eRolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.\u003c\/p\u003e\n\u003cp\u003eWhether a simple 36mm yellow gold piece or a Day-Date II 41mm Day-Date in platinum with a gem set dial, the Day-Date is internationally recognized as time timepiece of success and leadership, and of great taste.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":32347995242583,"sku":"40920071","price":19500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/ROLEX_DAYDATE-DOUBLE-QUICKSET-DIAMOND-DIAL_18238_AS03806-6.jpg?v=1602077388","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-diamond-dial-as03806","provider":"Analog:Shift","version":"1.0","type":"link"}