{"product_id":"rolex-day-date-as06609","title":"Rolex Day-Date","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eFew watches make a statement like a solid gold Rolex.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send \u003c\/span\u003e\u003cspan\u003every\u003c\/span\u003e\u003cspan\u003e different signals - and we'll just leave it at that. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSo-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 18239, dates to circa 1996 and features an 18k white gold case, a crisp sunburst silver dial with applied 'baton' indices with a matching handset, an 18k fluted bezel, and a matching 18k white gold \u003cem\u003ePresident\u003c\/em\u003e bracelet with a hidden deployant clasp.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you are looking for a classic, 'elevated' timepiece that packs a big punch in an understated way, this might just be the perfect choice!\u003c\/span\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39921500160087,"sku":"40921833","price":28000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06609_40921833_ROLEX_DAY-DATE18KWGSILVERDIAL_18239-6.jpg?v=1661284165","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-as06609","provider":"Analog:Shift","version":"1.0","type":"link"}