{"product_id":"rolex-day-date-as04815","title":"Rolex Day-Date","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003c\/b\u003eDouble Quickset Day-Dates were once a thing of fantasy.\u003c\/p\u003e\n\u003cp\u003eEarly Day-Date models offered no Quickset functionality, meaning that both the \u003cem\u003eDay\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand \u003cem\u003eDate\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efunctions had to be manually set - with a fair amount of winding, mind you - by the user in order to display the correct information on the calendar complications. by the late 1970s, Rolex had improved the system and began offering S\u003cem\u003eingle-Quickset \u003c\/em\u003eversions in the 'five digit' References based on the 18038. These versions allowed easier setting of the Date function, but you still had to crank through all seven days in order to set the Day. It wasn't until the introduction of the 182XX in the late 1980s that things got infinitely easier.\u003c\/p\u003e\n\u003cp\u003eThis example, a P-serial Reference 118235, dates to circa 2000 and is finished in Rolex's proprietary 18K 'Everose' gold with a glossy black dial with applied \u003cem\u003eArabic\u003c\/em\u003e indices, a fluted Everose bezel, \u003cmeta charset=\"utf-8\"\u003e and a matching President bracelet with signed hidden deployant clasp.\u003c\/p\u003e\n\u003cp\u003eFurthermore, this piece remains in excellent condition and is accompanied by its full kit!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you are looking for a not commonly seen, contemporary timepiece that packs a big punch, this might just be the perfect choice!\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39632917823575,"sku":"40920544","price":28850.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04815_40920544_ROLE_DAY-DATEDOUBLEQUICKSET_118235-7.jpg?v=1645561758","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-as04815","provider":"Analog:Shift","version":"1.0","type":"link"}