{"product_id":"rolex-day-date-as04677","title":"Rolex Day-Date","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003c\/b\u003eDouble Quickset Day-Dates were once a thing of fantasy.\u003c\/p\u003e\n\u003cp\u003eEarly Day-Date models offered no Quickset functionality, meaning that both the \u003cem\u003eDay\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand \u003cem\u003eDate\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efunctions had to be manually set - with a fair amount of winding, mind you - by the user in order to display the correct information on the calendar complications. by the late 1970s, Rolex had improved the system and began offering S\u003cem\u003eingle-Quickset \u003c\/em\u003eversions in the 'five digit' References based on the 18038. These versions allowed easier setting of the Date function, but you still had to crank through all seven days in order to set the Day. It wasn't until the introduction of the 182XX in the late 1980s that things got infinitely easier.\u003c\/p\u003e\n\u003cp\u003eThis example, a K-serial Reference 118209, dates to circa 2001-2002 and is finished in 18K white gold with a Havana brown Roman sunburst dial with a smooth white gold bezel, \u003cmeta charset=\"utf-8\"\u003e and a matching white gold President bracelet with hidden deployant clasp. This is an absolutely stunning and rare configuration, sure to delight even the most experienced Rolex collector.\u003c\/p\u003e\n\u003cp\u003eIf you are looking for a rare, contemporary timepiece that packs a big punch in an understated way, this might just be the perfect choice!\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39466690019415,"sku":"18980229","price":21945.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04677_18980229_ROLEX_DAY-DATEDOUBLEQUICKSETWG_118239-7.jpg?v=1635964889","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-as04677","provider":"Analog:Shift","version":"1.0","type":"link"}