{"product_id":"rolex-day-date-40-as07687","title":"Rolex Day-Date 40","description":"\u003cp\u003eThe Rolex Day-Date is a watch that needs no introduction...\u003c\/p\u003e\n\u003cp\u003eHowever, the Datejust 40 is worth shedding some light on...\u003c\/p\u003e\n\u003cp\u003eIntroduced in 2008 as the \"Day-Date II\" prior to being renamed (and slimmed down to 40mm) the \"Day-Date 40\" in 2015 - this line of watches in the Rolex catalog aims to fill the void that the smaller, more traditionally sized 36mm Day-Date cannot. With its increased case diameter (+4mm), the Day-Date 40 suits those who long for the classic, timeless styling, and versatility of the Day-Date, but prefer a larger size. Or, just a very heavy watch.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis particular example, a Reference 228239, features a 40mm 18k white gold Oyster case with a crisp and flawless fluted white gold bezel, a signed crown,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e a lovely sunburst blue\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e dial with applied 'Roman' indices, a matching handset, and a \u003cmeta charset=\"utf-8\"\u003ematching white gold \u003cem data-mce-fragment=\"1\"\u003ePresident\u003c\/em\u003e bracelet with a signed hidden deployant clasp.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFantastic!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you are looking for a classic, 'elevated' timepiece that packs a big punch in an understated way, this might just be the perfect choice!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39976884895831,"sku":"40922356","price":53900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07687_40922356_ROLEXDAY-DATE4018KWGBLUEDIAL_228239-6.jpg?v=1665424839","url":"https:\/\/www.analogshift.com\/products\/rolex-day-date-40-as07687","provider":"Analog:Shift","version":"1.0","type":"link"}