{"product_id":"rolex-datejust-turn-o-graph-as07192","title":"Rolex Datejust Turn-O-Graph","description":"\u003cp\u003eThink every Rolex watch was an instant hit? Think again.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor all of the iconic timepieces Rolex has produced in over a century of watchmaking, there have been a few noteworthy ‘misses — watches that, for one reason or another, failed to capture the imagination and open the checkbooks of the watch-buying public at large.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOut of this small but noteworthy collection of oddball timepieces, our favorite is far and away the Turn-O-Graph.  Originally released in the 1950s, the Turn-O-Graph was soon nicknamed the ‘Thunderbird’ after being selected for use by elite pilots the US Air Force's precision flying team of the same name. While the original Turn-O-Graphs were based on the standard Oyster Perpetual Datejust case, the added element of a rotating outer bezel gave it a sportier vibe and slightly larger dimensions, which for some reason never really caught on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn-O-Graphs have come and gone from the Rolex lineup several times, each time with hope that a new generation of buyers would finally see the appeal — and each time the experiment has been relatively short lived. But you know what that means: One man’s miss is another man’s opportunity!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular Turn-O-Graph, a Reference 116264, dates to circa 2006-2007 and features a 36mm stainless steel Oyster case with a sapphire crystal, a signed crown, and a bi-directional rotating white gold fluted timing bezel (thats right),a luminous matte grey dial with applied indices, a matching handset with a red seconds hand, and a \u003cem\u003eroulette \u003c\/em\u003edate wheel. Powered by a robust and reliable chronometer-certified Rolex Caliber 3135 automatic movement, it comes paired to a stainless steel Oyster bracelet with a matching Oysterclasp with Rolex's fantastic Easylink system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLike all Datejusts, these timepieces are incredibly usable for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion.\u003c\/p\u003e\n\u003cp\u003eThis one just packs a little bit of extra function - and we love em.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39859209109591,"sku":"40922169","price":9990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07192_40922169_ROLEX_DATEJUSTTURN-O-GRAPHBLACKDIAL_116264-6.jpg?v=1658767701","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-turn-o-graph-as07192","provider":"Analog:Shift","version":"1.0","type":"link"}