{"product_id":"rolex-datejust-pink-gold-as02673","title":"Rolex Datejust Pink Gold","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e“This is\u003cb\u003e \u003c\/b\u003egold, Mr. Bond.”\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Reference 1601 Datejust, which ran from the 1960s to the 1970s, is many collectors’ go-to Datejust, for its clean lines and elegant simplicity. But it’s most often seen in steel, or in a mixture of stainless steel and gold. And rarely—very, very rarely—it’s seen in pure 18k gold.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSuch is the case with this particular 1601. In our five years of business we’ve come across \u003ci\u003eone\u003c\/i\u003e other like it. Dating from 1972, this is a collector grade piece if we’ve ever seen one.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe gold gives the Oyster case, though still as sturdy as ever, an extra presence on the wrist. The black dial is a deep pool of mystery that draws the eye right in. It’s so easy to get lost in it.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Datejust is the linchpin of Rolex’s vintage watch collection, forming a bridge between its sports watches like the Submariner and dressier watches like the Cellini (and, yes, the Day-Date).\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSince 1945 it’s been the most Rolex of Rolexes, beloved of generals, presidents, and prime ministers. The stainless steel variants, such as the Reference 1601 dating from the 1960s to 1970s, are perennial favorites of collectors, able to be worn in any environment with just a change of clothes.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnd yet Rolex has always experimented with the Datejust… and has always offered it in gold. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn fact, upon the debut of the Datejust Reference 4467 in 1945, it was only offered in 18k gold. It wasn’t until the 1950s that Rolex started offering it in stainless steel. So that means that, alongside the presidential Day-Date, Rolex offered solid-gold Datejusts as less expensive—but no less refined—dress watches.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":8290844409943,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_1601_Rose_Gold_AS02673_1.jpg?v=1528743971","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-pink-gold-as02673","provider":"Analog:Shift","version":"1.0","type":"link"}