{"product_id":"rolex-datejust-blue-buckley-as08231","title":"Rolex Datejust 'Blue Buckley'","description":"\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eSolid gold Datejusts, however, are pretty rare.\u003c\/p\u003e\n\u003cp\u003eBuilt in very small numbers so as not to compete with the \"Big Brother\" Day-Date, precious metal clad Datejusts have been around since they were introduced in 1945, but are scarcely found on the market today. We jump whenever we find a clean one, but locating a solid example is becoming more and more difficult.\u003c\/p\u003e\n\u003cp\u003eThis particular piece, a Reference 1601, dates to circa 1974 and is easily one of the best looking models we've ever offered. Featuring the 36mm Oyster case that we all know and love, this piece is finished in solid 18k yellow gold with a matching yellow gold Jubilee bracelet, a magnified acrylic crystal, a \u003cem\u003efluted\u003c\/em\u003e yellow gold bezel, and a wildly cool matte blue Tritium 'Buckley' dial with gold-tone'Roman' indices and a matching 'wide boy' handset.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese watches are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion - even in solid yellow gold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn fantastic condition, this not often seen, even rare example, offers a sneaky cool alternative to the \u003cem\u003erun of the mill\u003c\/em\u003e yellow gold Day-Date.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":40133478809687,"sku":"40922580","price":12770.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS08231_40922580_ROLEX_DATEJUSTBLUEBUCKLEYDIAL-9.jpg?v=1678203322","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-blue-buckley-as08231","provider":"Analog:Shift","version":"1.0","type":"link"}