{"product_id":"rolex-datejust-as07039","title":"Rolex Datejust","description":"\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eWith its famous fluted white gold bezel, the 1601 can be distinguished from its sister references of Datejust, the 1603, which has an engine-turned steel bezel; or the 1600, which has a polished smooth steel bezel. Like all 1600-series Datejust models, the 1601 features a pie-pan dial, acrylic crystal, and classic 36mm proportions that work brilliantly on fabric straps or metal bracelets. \u003c\/p\u003e\n\u003cp\u003eThis particular example, a Reference 1603, dates to circa 1970 and features a not all that often seen — matte black Tritium dial with applied indices, a matching handset, an engine-turned stainless steel bezel, and a matching solid link Jubilee bracelet with a signed blade clasp.\u003c\/p\u003e\n\u003cp\u003eVintage Datejusts are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion!\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":40013155467351,"sku":"40922119","price":6990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07039_40922119_ROLEXDATEJUST36BLACKDIAL_1603-6.jpg?v=1671477067","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-as07039","provider":"Analog:Shift","version":"1.0","type":"link"}