{"product_id":"rolex-datejust-as03326","title":"Rolex Datejust","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe greatest strength of the Datejust is its variety.\u003c\/p\u003e\n\u003cp\u003eProduced for decades in a variety of metals, dial colors, bezel configurations, and bracelet options, there is a version for virtually every taste. \u003c\/p\u003e\n\u003cp\u003eThis piece, a Reference 16030 from the transitional generation of the mid 1980s features all the attributes of the earlier models; stunning silver sunburst dial with tritium luminescent material, an acrylic crystal, and the classic 36mm Oyster case proportions. What sets it apart from its predecessors, though, is what you can't see.\u003c\/p\u003e\n\u003cp\u003eTwo words: Quickset date. \u003c\/p\u003e\n\u003cp\u003eWith the added functionality of this feature, it makes for an excellent, daily usable watch while properly balancing the charm of its predecessors. This 16030, fitted with an engine turned bezel perfectly straddles the line between a sports watch and a dress watch, and this particular example has an incredibly sharp case and Jubilee bracelet with minimal stretch, making it collector grade as well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThroughout Rolex's century of existence, the manufacture has produced an arsenal of classic designs that have essentially remained unchanged throughout the years. Though small cosmetic differences may arise (such as the addition of a date window, or changing the color of the dial), a Rolex still looks like a Rolex. Because with Rolex, it's not about innovation, but about refinement. \u003c\/p\u003e\n\u003cp\u003eThe Rolex Datejust is an example of that ethos of continuity brought to life. With perfect proportions and a dial that's elegant in its simplicity, the Datejust is a horological icon. First released in 1945--the 40th \"Jubilee\" of the founding of Rolex--and in continuous production for the decades since, the Datejust is Rolex's most prolific and enduring model.\u003c\/p\u003e\n\u003cp\u003eTo be fair, the look of the Datejust has changed subtly over the years, but in material more than in form. Upon its release, the Datejust was available only in precious metals. But by the mid-1950s it was made in stainless steel. \u003c\/p\u003e\n\u003cp\u003eThe Datejust is the ultimate go-anywhere, do-anything watch. On a steel bracelet (we prefer the classic Jubilee bracelet, featured here) it exudes elegance; on leather, refinement; and on nylon, a kind of toughness that only Rolex can have. It inhabits a space somewhere between sporty and dressy, suitable to every occasion. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":29424683024471,"sku":null,"price":4350.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/74fYmydN.jpeg?v=1563925284","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-as03326","provider":"Analog:Shift","version":"1.0","type":"link"}