{"product_id":"rolex-datejust-as03238","title":"Rolex Datejust","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere are certain watch designs that have become, for lack of a better word, timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Rolex Datejust, introduced in 1945, has been worn by presidents and luminaries, and there's a good reason why. Its beauty and elegance is regarded as a horological classic, its relentless timekeeping unparalleled, and its versatility makes it at home in both casual and luxury environments. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVintage Datejusts are certainly not the most difficult Rolex models to locate, but it is becoming more and more difficult to find examples that are not \u003c\/span\u003e\u003cem\u003eover-polished\u003c\/em\u003e\u003cspan\u003e AND that have \u003c\/span\u003e\u003cem\u003euntouched dials\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHere we have a Datejust Reference 1601 with an extremely crisp case and an absolutely beautiful silver sunburst dial with\u003c\/span\u003e\u003cspan\u003e nearly perfect Tritium plots showing  rich, even patination throughout. Fitted with matching luminous 'dauphine' hands, 18k white gold fluted bezel, and a period folded-link Jubilee, this is a cut-above Datejust in every sense. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat more could you want from a classic piece for everyday wear? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue.   \u003c\/p\u003e\n\u003cp\u003eSince then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhere so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":29219657482327,"sku":null,"price":6000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_DATEJUST_ALPHA_HANDS_AS03238_5.jpg?v=1561650269","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-as03238","provider":"Analog:Shift","version":"1.0","type":"link"}