{"product_id":"rolex-datejust-as02184","title":"Rolex Datejust","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThroughout Rolex's century of existence, the manufacture has produced an arsenal of classic designs that have essentially remained unchanged throughout the years. Though small cosmetic differences may arise (such as the addition of a date window, or changing the color of the dial), a Rolex still looks like a Rolex. Because with Rolex, it's not about innovation, but about refinement. \u003c\/p\u003e\n\u003cp\u003eThe Rolex Datejust is an example of that ethos of continuity brought to life. With perfect proportions and a dial that's elegant in its simplicity, the Datejust is a horological icon. First released in 1945--the 40th \"Jubilee\" of the founding of Rolex--and in continuous production for the decades since, the Datejust is Rolex's most prolific and enduring model.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eTo be fair, the look of the Datejust has changed subtly over the years, but in material more than in form. Upon its release, the Datejust was available only in precious metals. But by the mid-1950s it was made in stainless steel.\u003c\/p\u003e\n\u003cp\u003eMoreover, the first reference of Datejust lacked the feature that would become Rolex's hallmark, the cyclops magnifier over the date window. But that would come in 1954. Around the same time, the Datejust gained its engine-turned bezel, a harbinger of the fluted bezel of today. \u003c\/p\u003e\n\u003cp\u003eWhat results is a watch with strong design language that's carried through the model through seven decades. \u003c\/p\u003e\n\u003cp\u003eThe Datejust is the ultimate go-anywhere, do-anything watch. On a steel bracelet (we prefer the classic Jubilee bracelet, featured here) it exudes elegance; on leather, refinement; and on nylon, a kind of toughness that only Rolex can have. It inhabits a space somewhere between sporty and dressy, suitable to every occasion. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":37377246849,"sku":null,"price":4200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_1603_AS02184_2.jpg?v=1518797749","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-as02184","provider":"Analog:Shift","version":"1.0","type":"link"}