{"product_id":"rolex-datejust-as00825","title":"Rolex Datejust","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWhen it comes to vintage Rolex, it is often the most minute of details that makes a \"regular\" timepiece something truly special.\u003c\/p\u003e\n\u003cp\u003eIn the case of this steel Reference 1603 Datejust, that detail is the pair of Alpha style hands delineating hours and minutes.  Used regularly on earlier references and executions, this stunning style was replaced by the simpler \"stick hand\" style still in use today.  While not the rarest of variations, this nice set of Alpha hands with patina really take this piece to the next level.  We grab every one we can find, and that hasn't amounted to many over the last few years.\u003c\/p\u003e\n\u003cp\u003eThis Datejust also features an engine-turned bezel, silver sunburst dial, and a US-made oval link Jubilee bracelet, rounding out the perfect vintage package.  With prices on modern Datejusts kissing the $8K mark, it really makes us scratch our heads as to why someone wouldn't pick up one of these charming beauties at a fraction of the price instead. \u003c\/p\u003e\n\u003cp\u003eTheir loss.\u003c\/p\u003e\n\u003ch1\u003eHistory\u003c\/h1\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Let’s face it, the Datejust is all the watch that just about any of us really need.\u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. One part sporty and one part dressy, the Datejust wears just as well with jeans as it does with a suit and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.\u003c\/p\u003e\n\u003cp\u003eSince then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhere so many watches can be a little too big here, or a little to small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3079563777,"sku":null,"price":2700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_1603_AS00825_Culture1.jpg?v=1433344083","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-as00825","provider":"Analog:Shift","version":"1.0","type":"link"}