{"product_id":"rolex-datejust-18k-gold-as03979","title":"Rolex Datejust 18K Gold","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSolid gold Datejusts are pretty unusual.\u003c\/p\u003e\n\u003cp\u003eBuilt in very small numbers so as not to compete with the \"Big Brother\" Day-Date, precious metal clad Datejusts have been around since they were introduced in 1945, but are very scarce on the market today. We jump whenever we find a clean one, but locating an untouched case and dial is easier said than done.\u003c\/p\u003e\n\u003cp\u003eThis example, a 1601\/8, is one of the best looking models we've ever offered. Featuring a crisp white dial and \"tophat\" style crystal, this piece dates to approximately 1972. Fitted inside a nearly-flawless solid yellow gold case with crisp lugs and deep hallmarks is an uncommon and stunning stark white dial with perfectly aged Tritium luminescent plots and matching hands.\u003c\/p\u003e\n\u003cp\u003eThis piece is way more than the sum of its parts - strap it on and you'll see what we mean!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Datejust Story\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhile recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39268806623319,"sku":"40920158","price":11000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS03979_40920158_ROLEX_DATEJUST18K_1601-8-6.jpg?v=1619548361","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-18k-gold-as03979","provider":"Analog:Shift","version":"1.0","type":"link"}