{"product_id":"rolex-datejust-18k-diamond-dial-as03803","title":"Rolex Datejust 18k Diamond Dial","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFew watches make a statement like a solid gold Rolex.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send \u003c\/span\u003e\u003cspan\u003every\u003c\/span\u003e\u003cspan\u003e different signals - and we'll just leave it at that. Of course, if you want to avoid any possible negative stereotyping, going with a vintage model will certainly alleviate the concern!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSo-called “five digit” Datejusts (reference variants with five digits) evolved from the original Oyster Perpetual Datejust line and are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis piece is a rarity in that it is presented in 18k as opposed to the far more common steel, 18k gold being typically reserved for the more illustrious Day-Dates in Rolex's lineup. Distinguishing it further still is its champagne gold dial, punctuated with factory diamond indices and puffy Tritium luminous plots. Fitted with a matching solid link Jubilee bracelet in 18K gold and untouched by the polishing wheel (even its case back sticker remains beautifully intact) this piece is nothing short of spectacular.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor those collectors looking to elevate their dress watch, or seek a slightly more exotic fair - look no further!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Datejust Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhile recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":32347994718295,"sku":"40920069","price":16950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/VNTidJqA.jpg?v=1601390260","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-18k-diamond-dial-as03803","provider":"Analog:Shift","version":"1.0","type":"link"}