{"product_id":"rolex-datejust-1603-sword-hands-1953-as00372","title":"Rolex Datejust 1603 Sword Hands- 1953","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWe've said it over and over again - the Rolex Oyster Perpetual Datejust might just be the perfect watch.  Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades.  We're always on the lookout for excellent historical models, and we really scored with this one!\u003c\/p\u003e\n\u003cp\u003eDating from 1953, this particular example proves our point - there is no need for gimmicks - simple is the way to go.  This Datejust, reference 1603 features a steel case, machine-turned steel bezel, a lovely original dial, and early sword-style hands that knock this one out of the park.\u003c\/p\u003e\n\u003cp\u003eThis piece really speaks for itself.  Clean early examples don't turn up all the time...you know what to do!\u003c\/p\u003e\n\u003cdiv id=\"product_description\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3269131265,"sku":null,"price":3800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_1603_Sword_Hands-_1953_culture2.jpg?v=1433269824","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-1603-sword-hands-1953-as00372","provider":"Analog:Shift","version":"1.0","type":"link"}