{"product_id":"rolex-datejust-1603-blue-dial-1974-gear-patrol-exclusive-as00321","title":"Rolex Datejust 1603 Blue Dial - 1974 - Gear Patrol Exclusive!","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWe've said it over and over again - the Rolex Oyster Perpetual Datejust might just be the perfect watch. \u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions and simple dial layouts with robust movements, Rolex's most prolific gentleman's model is an icon of timekeeping that has been in continuous production for decades.  We're always on the lookout for excellent examples, and we really scored with this beautiful blue dial example from 1974!\u003c\/p\u003e\n\u003cp\u003eThe Datejust proves that there is no need for gimmicks - simple is the way to go.  Featuring the iconic steel Oyster Case, machine-turned steel bezel, and a lovely original dial, this clean example comes with the added benefit of a serial that puts production in 1974, making it a perfect 40th Birthday present for the horologically inclined!\u003c\/p\u003e\n\u003cp\u003eOriginal blue dial examples don't turn up all the time...don't miss this one!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3267702785,"sku":null,"price":3400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_1603_Blue_Dial_-_1974_culture1.jpg?v=1433266489","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-1603-blue-dial-1974-gear-patrol-exclusive-as00321","provider":"Analog:Shift","version":"1.0","type":"link"}