{"product_id":"rolex-datejust-1601-as02971","title":"Rolex Datejust 1601","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Datejust may just be the perfect watch. There - we said it! \u003c\/p\u003e\n\u003cp\u003eWhy? It couples perfect proportions, a simple dial layout, and a robust movement into a timeless, easy to wear package. It has been Rolex's most prolific model and is an icon of timekeeping that has been in continuous production for decades. This particular example dates from 1968 and hasn't aged so much as a wrinkle - giving it nothing to envy from the modern Datejusts. \u003c\/p\u003e\n\u003cp\u003eThe best part of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Two parts sport (Rolex's Oyster case and crown), and one part dress (the fluted white gold bezel), the Datejust wears just as well with jeans as it does with a suit, no matter the expression.\u003c\/p\u003e\n\u003cp\u003eMany consider the classic silver sunburst dial configuration the most staid version of the Datejust, making many reach for grey, black or blue dials instead.  To us, the silver dial Reference 1601 evokes a relaxed Riviera looks with a dash of classic styling. It's a Rolex that wears effortlessly and isn't trying to be more than it is.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.\u003c\/p\u003e\n\u003cp\u003eSince then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhere so many watches can be a little too big here, or a little to small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":19576065392727,"sku":null,"price":3650.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Datejust_AS02971_5.jpg?v=1548186781","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-1601-as02971","provider":"Analog:Shift","version":"1.0","type":"link"}