{"product_id":"rolex-datejust-14k-as04378","title":"Rolex Datejust 14K","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSolid gold Datejusts are pretty rare.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEarly\u003c\/em\u003e solid gold Datejusts? \u003cem\u003eExtremely\u003c\/em\u003e rare.\u003c\/p\u003e\n\u003cp\u003eEarly solid gold Datejust with box and papers? Now we're getting into the realm of \u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003cem\u003eunobtanium\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eBuilt in very small numbers so as not to compete with the \"Big Brother\" Day-Date, precious metal clad Datejusts have been around since they were introduced in 1945, but are scarcely found on the market today. We jump whenever we find a clean one, but locating a solid example is becoming more and more difficult.\u003c\/p\u003e\n\u003cp\u003eThis particular watch, an early non-luminous Reference 1601, dates to circa 1960 and is easily one of the finest examples we've ever offered. This special watch features a nearly flawless champagne sunburst dial with applied indices and a framed date window, matching \u003cem\u003eDauphine\u003c\/em\u003e handset, a finely fluted 14k yellow gold bezel, and a strong case. Incredibly, it is accompanied by its box, factory caseback sticker, \"Swimpruf\" hangtag, chronometer papers, and Japanese service papers from 1968.\u003c\/p\u003e\n\u003cp\u003eHow about that!?\u003c\/p\u003e\n\u003cp\u003eWe may never see another example in this condition with this kit - don't sleep on it!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Datejust Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe've said it over and over again - the Datejust may just be the perfect watch.\u003c\/p\u003e\n\u003cp\u003eCoupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really \u003cem\u003eneed\u003c\/em\u003e. \u003c\/p\u003e\n\u003cp\u003eThe beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.\u003c\/p\u003e\n\u003cp\u003eIn production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.\u003c\/p\u003e\n\u003cp\u003eWhile recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.\u003c\/p\u003e\n\u003cp\u003eThere's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39367824244823,"sku":"40920358","price":9900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04378_40920358_ROLEX_DATEJUST_1601-8-8.jpg?v=1628604026","url":"https:\/\/www.analogshift.com\/products\/rolex-datejust-14k-as04378","provider":"Analog:Shift","version":"1.0","type":"link"}