{"product_id":"rolex-bubbleback-as00644","title":"Rolex Bubbleback","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe original Rolex Oyster manually winding watch was a technical and commercial success, but the customers proved problematic.\u003c\/p\u003e\n\u003cp\u003eA waterproof watch with a screw down crown was a novelty in the early 20th century, and customers did not understand the importance of keeping the crown secured before getting the watch wet. Since the crown would have to be unscrewed daily to wind the watch, customers had ample chance to forget to screw it back in, and many did, then attempted to return their waterproof watches to jewelers as being “defective”.\u003c\/p\u003e\n\u003cp\u003eRolex had built a watch with an accurate movement and waterproof case, but they had to come up with a solution to their problem with user error. Enter the automatic winding watch, which only required the crown to be opened for occasional resetting of the time.\u003c\/p\u003e\n\u003cp\u003eInstead of reinventing the wheel, Rolex attached an auto-winding mechanism to an existing manual movement, and the thickness that this arrangement added necessitated a bulging case back, the distinct feature that earned the Bubbleback moniker. Many of Rolex's competitors used automatic movements built from the ground up, yet this proved to be a poor approach for two important reasons. Firstly, the Rolex movements could be wound manually from the crown unlike the competing models - a feature that was popular with customers who didn’t yet trust the new invention. Secondly, the manually-wound base was easily recognizable by watchmakers who were often hesitant to work on the new-fangled automatic movements.\u003c\/p\u003e\n\u003cp\u003eThis particular Bubbleback is in fantastic shape, even more so considering it dates from the mid-1940s, with a rose gold case, patinated white dial with rose gold Roman numerals, blued seconds hand and decorated rose gold bezel. The Bubbleback case has a pleasing thickness that makes the watch wear extremely well for its size.\u003c\/p\u003e\n\u003cp\u003eMost Bubblebacks on the market have seen better days, and it’s rare to find an example that has aged so gracefully. This example is one of the few good ones, and in today’s most popular color of gold. \u003c\/p\u003e\n\u003cp\u003eIt's not every day that a 70-year-old feels this relevant and looks this good on the wrist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"product_description\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3082318593,"sku":null,"price":4500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Bubbleback_Reference_3372_AS00644_Culture2.jpg?v=1432851844","url":"https:\/\/www.analogshift.com\/products\/rolex-bubbleback-as00644","provider":"Analog:Shift","version":"1.0","type":"link"}