{"product_id":"rolex-air-king-gilt-dial-1977-as00572","title":"Rolex Air King Gilt Dial -1977","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIt's good to be the king.\u003c\/p\u003e\n\u003cp\u003eWhen wading through the sea of vintage Rolex, it can be difficult to know in which direction one should travel.  At times, the divide between the tool watch models - the Submariners and Explorers - and the dressier gentlemen's pieces - Presidents, Datejusts and the like - seems incomprehensibly enormous, and it can be hard to know just what each model and execution would be suit you best. \u003c\/p\u003e\n\u003cp\u003eBut wrapped around each iconic Rolex is the understated benchmark of the brand's success.  The Rolex's Oyster Case is probably one of the most ubiquitous designs in the modern era, and can be found in the simplest Oyster Perpetuals to the most sought after Explorers and Submariners.  It is the silent canvas upon which every one of the brand's executions has been painted, and regardless of the movement that fills it, or the dials that adorn it, this simple and elegant case is a huge part of the brand's global success. \u003c\/p\u003e\n\u003cp\u003eThe Rolex Air King, Rolex's most attainable model, is no different.  Built upon the sturdy foundation of a 34mm Oyster Case, the Air King is one of the cleaner Rolex designs with simple stick markers and baton hands.  And while recent trends have deemed the Air King a bit on the small side, modern manufactures are beginning to re-focus on slimmer, simpler cases, making this svelte, classy design totally en vogue.  \u003c\/p\u003e\n\u003cp\u003eThis particular piece is especially intriguing because it has a gorgeous matte black, \u003cem\u003egilt\u003c\/em\u003e dial, complete with stylized 'Air-King' script.  Gilt dials are highly prized among collectors, and often command huge premiums, making this execution an incredible value proposition ringing in at thousands under what other gilt dials go for.  \u003c\/p\u003e\n\u003cp\u003eWith a full service and a professionally restored case, this piece is ready for any fan of the brand with the big crown.  \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3123744769,"sku":null,"price":2900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_Air_King_Gilt_Dial_AS00572_Culture1.jpg?v=1433262744","url":"https:\/\/www.analogshift.com\/products\/rolex-air-king-gilt-dial-1977-as00572","provider":"Analog:Shift","version":"1.0","type":"link"}