{"product_id":"rolex-18k-day-date-late-1960s-as00614","title":"Rolex 18K Day-Date late 1960s","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Rolex Day-Date is synonymous with class, style and success.  \u003c\/p\u003e\n\u003cp\u003eOriginally released in 1956, the Day-Date, also known as the President, quickly became Rolex's flagship watch produced in only two precious metals - 18k gold and platinum.  While the first executions were thick due to the use of the \"bubbleback\" case design, by the early 1960s, Rolex had slimmed and refined it into the more well-known Oyster case.  \u003c\/p\u003e\n\u003cp\u003eIn addition to refinements to the case, Rolex also worked to iron out bugs in the original movement.  The newly introduced day-wheel complication drew power from the mainspring power reserve and resulted in higher levels of inaccuracy than typically found among Rolex movement.  However, by 1965, Rolex had solved the issue and the Day-Date was deemed accurate enough to be stamped \"Superlative Chronometer Officially Certified\" - denoting the COSC standard of -4\/+6 seconds per day rate.\u003c\/p\u003e\n\u003cp\u003eBy the late 1960s, Rolex had further enhanced the calibre 1055 movement with the addition of a hacking function, which stops the second hand when the crown is pulled out.  This particular piece hails from the late-60sa nd is in excellent condition, having just been pulled from the cache of a private collector.  The 18k gold case is in fantastic condition, cradling the gorgeously patinated silver dial with gold stick markers and matching gold hands.  \u003c\/p\u003e\n\u003cp\u003eNo matter what the occasion, the Rolex Day-Date makes a statement, marking the wearer as a man of class and horological know-how.  \u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":3265478721,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Rolex_18K_Day-Date_1969_AS00614_Culture1.jpg?v=1433266682","url":"https:\/\/www.analogshift.com\/products\/rolex-18k-day-date-late-1960s-as00614","provider":"Analog:Shift","version":"1.0","type":"link"}