{"product_id":"porsche-once-in-a-generation-asap0021","title":"Porsche 'Once In A Generation'","description":"\u003ch2\u003e\u003cb\u003e1965 Porsche 'Once In A Generation'\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIt’s easy to take for granted a vehicle — a design — that has endured in our hearts and minds over the course of our lifetime\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDesigned by Ferdinand “Butzi” Porsche and introduced in 1964, the Porsche 911 was voted fifth in a 1999 poll for the Car of the Century. Streamlined, attractive, and fast as hell, it’s both a racing monster and a luxurious roadster, beloved for its performance and appearance. This simple, black and white magazine ad from 1965 may likewise be the very first ad for the 911. Just get a load of that copy: “Once in a generation, the opportunity arises to create an entirely new car…Result: The new Porsche.”\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.And although speed is often associated with Porsche, when you see this ad, you should slow down and appreciate where it all started, before the 911 became arguably the most loved, most lusted-after car of all time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFor 911 lovers, this is an important piece of history from the very beginnings of the Carrera story — hell, it well predates the use of the name “Carrera.” Stark, direct, and with the tone of a classic movie poster, it’s the type of advertisement that belongs on the wall of a Porsche devotee’s office. (Actually, scratch that: If you’re lucky enough to have a 911 in your garage, we’d recommend hanging this baby right next to it, for company.) \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003ci\u003eraison de être\u003c\/i\u003e very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":39987418136663,"sku":null,"price":395.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/39220021_1965_PORSCHE__onceinageneration_-1.jpg?v=1763480883","url":"https:\/\/www.analogshift.com\/products\/porsche-once-in-a-generation-asap0021","provider":"Analog:Shift","version":"1.0","type":"link"}