{"product_id":"piaget-yellow-gold-tv-case-dress-watch-as08219","title":"Piaget Yellow Gold 'TV' Case Dress Watch","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOf the storied Swiss watchmaking houses, few were quick to pivot to quartz when the writing was on the wall in the early 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOne exception was Piaget. Despite its founding in 1874 as a movement manufacturer — and its reputation as a designer and producer of ultra-thin calibers, in particular — Piaget released its first quartz movement, the Calibre 7P, in 1976. This pivot to battery-powered technology, and the brand’s specialization in ultra-thin movements, no doubt had an impact on its ability to weather the quartz storm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe particular Piaget dress watch we have here is an example of the maison’s quartz watches from that period. Dating to the 1970s, it’s a thin, handsome piece whose clean lines are unbroken by the presence of a conventional crown. (A small wheel on the caseback sets the hands.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIt features a 34mm 18K yellow gold ‘stepped’ case with a mineral crystal, a lovely sunburst 'champagne' dial with applied indices and a matching ‘dauphine’ handset, and comes fitted to the very likely original black crocodile leather strap with a matching signed yellow gold pin buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePowered by the Calibre 7P movement, this piece is perfect for almost any wrist and \u003cmeta charset=\"utf-8\"\u003emakes for an absolutely perfect option for a grab-and-go dress occasion. It’s a design-focused piece that nevertheless boasts some serious horological chops — just not mechanical ones! \u003c\/span\u003e\u003c\/p\u003e","brand":"Piaget","offers":[{"title":"Default Title","offer_id":40125728456791,"sku":"40991245","price":2900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS08219_40922576_PIAGET_QUARTZDRESSWATCH_75121-6.jpg?v=1677253858","url":"https:\/\/www.analogshift.com\/products\/piaget-yellow-gold-tv-case-dress-watch-as08219","provider":"Analog:Shift","version":"1.0","type":"link"}