{"product_id":"patek-philippe-golden-ellipse-tv-case-as09328","title":"Patek Philippe Golden Ellipse 'TV Case'","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn 1968, Patek Philippe released the Golden Ellipse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDebuting eight years before the iconic Nautilus, the Ellipse — with its distinctive oval shape — was unlike anything else in Patek Philippe’s catalogs. In this period, the Ellipse line became emblematic of the era for design and signaled an elevated level of taste, particularly given the popularity of function-first tool watches that defined the late 1960s for many.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn the intervening years, the Ellipse and many of its contemporaries fell out of favor with collectors who favored purpose built steel chronographs and divers that were closely associated with tales of adventure and exploration. Many of these wonderful, design-forward timepieces were lost in the recesses of vaults or sock drawers — or worse — melted down for their gold value. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOnly recently have we seen the start of an evolution in the mindset of contemporary collectors — a groundswell of appreciation for more artistic expressions of timekeeping is occurring at this very moment, and forgotten gems of the 70s and 80s are once again being discovered and appreciated for the works of horological art they truly are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis particular example, a Reference 3604J, dates back to the 1970s and features a 36mm solid 18k yellow gold ‘TV’ case and a signed crown nestled into its 3 o’clock case flank. The solid gold 'Sigma' dial is adorned with \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem\u003eguilloché\u003c\/em\u003e texturing\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e and features a set of applied indices with black fill and gold surrounds, as well as a matching ‘pencil’ handset. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMechanized by the self-winding Patek Philippe Calibre 28-255 movement and outfitted to a signed brown alligator leather strap with a yellow gold pin buckle, this vintage piece is a perfect representation of Patek's 'engineering meets elegance' design chops.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWatches such as this one are delightful timepieces that stand out brilliantly in a room full of steel sports watches, once again signaling an elevated understanding of what watchmaking can — and perhaps \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eshould\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e — be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Patek Philippe","offers":[{"title":"Default Title","offer_id":40378363904087,"sku":"40930331","price":24750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS09328_40930331_PATEKPHILLPE_GOLDENELLIPSE_TVCASE__3604J-7.jpg?v=1701787060","url":"https:\/\/www.analogshift.com\/products\/patek-philippe-golden-ellipse-tv-case-as09328","provider":"Analog:Shift","version":"1.0","type":"link"}