Why We Love it
Why We Love it–
Panerai means different things to different collectors, but wherever you stand on the spectrum there's no denying that these things have presence!
Although not exactly small, Panerai do have a way of wearing smaller than advertised, with their excellent "cushion" case design that has become synonymous with the brand - particular the Radiomir examples with their wire lugs.
This particular piece, a Reference PAM00135, features a midsize case coming in at 39mm. Finished in white gold with a signed 'onion' crown and a polished bezel, its cushion case houses a satin black dial with applied indices and luminous quadrant indices, a diamond-encrusted "12" marker, small seconds at 9:00, a date at 4:30, and a matching handset.
Powered by Zenith's Calibre 680 automatic winding movement, lightly breathed upon by Panerai, this piece comes with a sapphire exhibition caseback and is fitted to a signed black alligator leather strap with a signed steel deployant clasp.
Couple fantastic design language with Panerai having one of the most vocally enthusiastic communities amongst wristwatch collectors, and you've got a hit combination.
This is a great opportunity to take a more reasonably sized sized Panerai for a spin!
In the 1930s and 1940s, Panerai supplied various units of the Italian Navy — including the Decima Mas, which carried out special forces-type raids on Allied shipping using small submersibles during the Second World War — with watches. These oversized timepieces, which were some of the world’s first dedicated military watches, featured stainless steel cases and Cortebert-made movements produced for Rolex. (Their distinctive, glowing “sandwich” dials were yet another Panerai invention, and continue to feature heavily in the brand’s modern catalog.)
Following the War, Panerai developed a new, tritium-based luminescent technology it dubbed “Luminor,” which replaced the radium-based Radiomir. A new case design featuring a bridge and locking mechanism to increase water resistance accompanied this luminous compound, resulting in one of the most iconic case designs still in production today.
In 1972, following the death of Guido Panerai’s son, Guiseppe, the firm was taken over by engineer Dino Zei, its name changed to Officine Panerai S.r.L. The company, which had never before produced its military designs for the civilian market, reissued three of them in 1993 to much acclaim. Panerai was subsequently purchased by the Vendome Group — the precursor to the modern Richemont Group — in 1997, and remains within its portfolio of luxury brands today. Its production of both Luminor and Radiomir-inspired designs firmly reestablished, Panerai continues to introduce new models that include complicated, in-house movements and unique case materials, such as its patented Carbotech.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.