{"product_id":"omega-speedmaster-fraction-of-a-second-adpat-006","title":"Omega Speedmaster 'Fraction Of A Second'","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e1968 Omega \"Exciting world of the fraction of a second\" Speedmaster Chronograph\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Speedmaster wasn’t always The Moonwatch...\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis one-of-a-kind, full-color, slightly oversized ad is noteworthy because it doesn’t mention NASA. As early as 1966, Omega advertising campaigns incorporated astronauts and space imagery, so you think they’d milk the connection.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBut for this 1968 ad, Omega chose to focus not on where the watch had been, but rather on what the watch was actually intended for - calculating the speed of a race car.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Speedmaster was never destined for the outreaches of space. In fact, its purpose was to be a do-all sporting chronograph. With this in mind, reading between lines of the ad hints at different bezel options available in order to market the piece to as wide an audience as possible: decimal for engineers, tachymetric for sportsmen and pulsations for physicians.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePretty neat. \u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNowadays, especially with the 50th Anniversary of the moon landing having occurred recently, this ad provides a curious context, as it reminds us that the Speedmaster had a life and a goal long before it rocketed into orbit.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cem\u003eTaking advantage of the thicker, glossy paper this ad is framed very minimally with the ad adhered to a fresh white background recessed into a thin, black metal frame.\u003c\/em\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWe're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of \u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003ethe most-popular and\u003c\/span\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003erare vintage watch advertisements curated specifically for Analog\/Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eScouring the world for forgotten marketing treasures, Ad Patina's\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eraison de être\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003every much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThese documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMuch like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSomething we vintage watch enthusiasts know all about!\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":28360900214871,"sku":null,"price":295.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/1968OmegaSpeedmaster1.jpg?v=1569941696","url":"https:\/\/www.analogshift.com\/products\/omega-speedmaster-fraction-of-a-second-adpat-006","provider":"Analog:Shift","version":"1.0","type":"link"}