{"product_id":"omega-seamaster-as01728","title":"Omega Seamaster","description":"\u003cp\u003eWhether your tastes in watches trend toward the \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/longines\/products\/longines-ultrachron-automatic\" target=\"_blank\" title=\"Longines UltraChron \"\u003etraditional\u003c\/a\u003e, the \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/watches\/products\/doxa-sub-300t-sharkhunter-1\" target=\"_blank\" title=\"Doxa Sub 300T Sharkhunter\"\u003esporty,\u003c\/a\u003e or the \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/jaeger-lecoultre\/products\/jaeger-lecoultre-reverso-tribute-to-1932\" target=\"_blank\" title=\"Jaeger-LeCoultre Tribute to Reverso 1931 Box and Papers\"\u003eclean and modern\u003c\/a\u003e, there's something to be said for having quirky pieces in your collection that might not be daily wearers, but are fun and unique horological artifacts that just put a smile on your face. In the late 1960s and 1970s, design language in wristwatches reflected the culture of the time, and numerous brands produced timepiece with \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/watches\/products\/fortis-marinemaster\" target=\"_blank\" title=\"Fortis Marinemaster\"\u003efunky\u003c\/a\u003e \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/watches\/products\/vulcain-two-register-chronograph\" target=\"_blank\" title=\"Vulcain Two Register Chronograph\"\u003edesigns\u003c\/a\u003e and wild colors that make quite the statement when worn today! The catalogs of Omega from this period are filled with interesting and unusual designs that are a radical departure from the run-of-the-mill Speedmasters and Seamasters that you see on a daily basis.\u003c\/p\u003e\n\u003cp\u003eThe Seamaster line is perhaps best known for the thick-cased \u003ca href=\"http:\/\/shop.analogshift.com\/collections\/watches\/products\/omega-seamaster-122\" target=\"_blank\" title=\"Omega Seamaster 120\"\u003edivers\u003c\/a\u003e that more or less revolutionized (or at the very least standardized) the genre. But in the late 1960s the brand, emboldened by its storied association with NASA, experimented with non-traditional cushion case designs and incorporated their new automatic movements internally.\u003c\/p\u003e\n\u003cp\u003eOmega also had a broad line of Seamasters that weren't necessarily meant to be worn anywhere near the sea. This expression, a Reference 166.069, is often classed as a pilots watch because it shares a case design with the Flightmaster line. Utilizing a simple three hand and date movement (Calibre 1002), the Reference 166.069 doesn't necessitate the bulk of the complicated Flightmaster chronographs, so in this case they were sized down to a relatively compact 39mm, just about right by today's standards but still on the large side for the era.\u003c\/p\u003e\n\u003cp\u003eThe looks on these guys are loud, and maybe even polarizing, but there's beauty in the details. Take the sunburst finishing of the case, or that dial -- a mutable blue-green that shifts colors when the light's just right. The case hugs the wrist thanks to the hidden lugs, making it a watch that's as pleasant to wear physically as it is distinctive to look at. Whatever this thing is -- a pilot's watch, a diver, or just a good old fashion accessory, we love the way it looks and wears, and it puts a smile on our face every time we see one...and that's really the point.\u003c\/p\u003e","brand":"Omega","offers":[{"title":"Default Title","offer_id":27818613185,"sku":null,"price":3100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Omega_Seamaster_166-069_AS01730_1.jpg?v=1477430435","url":"https:\/\/www.analogshift.com\/products\/omega-seamaster-as01728","provider":"Analog:Shift","version":"1.0","type":"link"}