{"product_id":"omega-ranchero-as06836","title":"Omega Ranchero","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIntroduced in 1958, the Ranchero was meant to be Omega’s successor to the Railmaster and Seamaster. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUnlike those two watches — tough, purpose-driven, designed for specific professions or pastimes — the Ranchero was meant to do it all, really. Though with the same waterproof case and robust hand-wound movement as its sportier brethren, the Ranchero’s slimmer profile meant that it could — like \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFord’s\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Ranchero — do double duty for both work \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eand\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e play. The thinness of the crystal, coupled with the slim case, makes the dial truly stand out, an effect that Omega used in many of its dress watches. And the dial of the Ranchero owes much to the Railmaster, with its large luminescent triangles at the hour markers and ‘broad arrow’ hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWith all that the Ranchero had going for it, it should have been a success. By rights it should have sold as well as its automotive counterpart, the Ford Ranchero, which sold well over 508,000 units. However, the Omega Ranchero did not prove to be the runaway hit that the Seamaster was, and Omega discontinued production in 1958, selling off the last remaining units in 1959.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAnd despite a limited run in Belgium in the 1970s, that was the last anyone saw of the Ranchero. That is, until intrepid collectors realized that the watch had all the style and lineage of the Railmaster and Seamaster, but without any of the hype. Now, the Ranchero enjoys popularity on the vintage watch market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis particular Ranchero dates to circa 1958 and features a 35mm stainless steel case with an acrylic crystal, a signed crown, a polished bezel, and a white dial with printed quadrant 'Arabic'\u003cspan\u003e \u003c\/span\u003eindices, a matching ‘broad arrow’ handset, and sub-seconds at 6:00.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by Omega's\u003cspan\u003e \u003c\/span\u003eCalibre 267 hand-cranking movement, it comes fitted \u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e to one of our Analog:Shift Denham beige Alpine leather strap with a steel pin buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese watches were designed to be worn everyday, and worn hard. This ones ready for a new life of adventure a full 70 years after it was born.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt doesn't get much better than this for a versatile vintage piece that is up to daily wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Omega","offers":[{"title":"Default Title","offer_id":39791482470487,"sku":"40960119","price":8950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS06836_40960119_OMEGA_RANCHEROWHITEDIAL_29901-8.jpg?v=1694556148","url":"https:\/\/www.analogshift.com\/products\/omega-ranchero-as06836","provider":"Analog:Shift","version":"1.0","type":"link"}