{"product_id":"omega-de-ville-emeraude-tank-by-andrew-grima-as12323","title":"Omega  De Ville 'Emeraude' Tank by Andrew Grima","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere was a brief moment in the 1970s when watch design became genuinely experimental.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTraditional round cases gave way to bold geometric forms, crystals became sculptural elements, and the line between jewelry, industrial design, and watchmaking began to blur. Few brands embraced this shift more elegantly than Omega, particularly through the influence of celebrated jewelry designer Andrew Grima and the avant-garde design language that emerged from the era.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis Omega De Ville 'Emeraude' is a perfect example.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHoused in a striking 22mm x 46mm stainless steel case, the watch is less a conventional dress watch than a study in proportion and perspective. Its elongated rectangular form is dominated by a dramatic faceted crystal that transforms the dial beneath into something almost jewel-like. The effect recalls a cut gemstone viewed from above, refracting light and adding depth to an otherwise minimalist design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe grey dial is a lesson in restraint. Slim 'baton' markers radiate from the center, while simple hands and discreet De Ville branding let the watch's architecture speak for itself. Free from unnecessary decoration, the dial feels remarkably modern even half a century later.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis aesthetic traces directly back to Omega's collaboration with Andrew Grima, whose groundbreaking \"About Time\" collection challenged conventional notions of what a watch could look like. While the Emeraude was part of Omega's subsequent commercial offerings, it clearly carries Grima's influence: bold geometry, gemstone-inspired forms, and a willingness to prioritize design over timekeeping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside beats Omega's manually wound Caliber 620, a reliable and elegantly slim movement perfectly suited to the watch's sleek profile. The piece is fitted to a warm tan leather strap with a signed Omega steel pin buckle, completing a look that feels simultaneously futuristic and unmistakably 1970s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eToday, collectors spend enormous sums pursuing the era's most famous design icons. Watches like the Emeraude remind us that some of the most interesting creations came from brands willing to take risks.\u003c\/span\u003e\u003c\/p\u003e","brand":"Omega","offers":[{"title":"Default Title","offer_id":43928186552407,"sku":"40960373","price":3950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12323_40960373_OMEGA_STEELTANKJUMBO-6.jpg?v=1781620358","url":"https:\/\/www.analogshift.com\/products\/omega-de-ville-emeraude-tank-by-andrew-grima-as12323","provider":"Analog:Shift","version":"1.0","type":"link"}