{"product_id":"mulco-triple-register-chronograph-as03037","title":"Mulco Triple Register Chronograph","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e'Reverse Panda' is a term used to denote a dial configuration that features white subsidiary registers against a black background. A slightly more subtle bi-color combination than a traditional black on white 'Panda' dial, reverse pandas are highly sought after regardless of brand name - collectors go crazy over them and we can't blame them!\u003c\/p\u003e\n\u003cp\u003eThe 1960s Mulco-branded chronograph we have here features an extremely crisp non-luminous dial with beautiful red accents adjacent to each hour marker.  Powered by a Valjoux 724 manually winding chronograph movement, and fitted with a matching red chronograph seconds hand and bi-directionally rotating acrylic timing bezel, this Mulco offers an extremely sporty look with an excellent quality\/value balance.\u003c\/p\u003e\n\u003cp\u003eEat your heart out, Evil Nina!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis particular watch was made by Mulco, which was registered as a trademark in the Swiss Federal Institute of Intellectual Property in 1936. Throughout the 1930s and 1940s, the brand produced a variety of time-only and complicated watches. In their 1949 catalog, which they presented at the Basel Fair, they offered over a hundred models—including chronographs. Mulco chronographs from the 1960s were built to rugged standards with quality contract cases and name-brand movements.\u003c\/p\u003e","brand":"Mulco","offers":[{"title":"Default Title","offer_id":19576056119383,"sku":null,"price":2850.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/MULCO_TRIPLE_REGISTER_CHRONOGRAPH_AS03037_5.jpg?v=1548451579","url":"https:\/\/www.analogshift.com\/products\/mulco-triple-register-chronograph-as03037","provider":"Analog:Shift","version":"1.0","type":"link"}