{"product_id":"movado-tempomatic-as03106","title":"Movado Tempomatic","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eA time-only Movado from the 1950s - really any mechanical Movado from the 1950s for that matter, offer a ton of value in the watch world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eOnce a maker of brilliantly-designed, expertly produced timepieces, Movado's fall from grace into the fashion-driven budget watch brand is nothing short of painful to study. Naturally, you wouldn't catch us dead wearing anything from their modern collections, but like so many other contemporary brands, what came before just can't be beat. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis lovely 34mm steel Tempomatic model is the very essence of understated and elegant post-war design. With an unpolished slim case featuring sharply faceted lugs, this Movado wears brilliantly and oozes an effortless simple beauty. Putting it apart from the pack is its richly patinated cream dial (with hints of salmon!) and applied Breguet indices and blued steel pencil hands. Furthermore, the central seconds hand has subtle arrow tip, which is a small but noticeable touch. At the outer edge of the dial, a crisply printed 60-minute chapter ring adds a bit of sporty flair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt even includes a period red Movado box and perfectly matched brown leather strap with period pin buckle to round out the package.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePoor man's Reference 96SC Calatrava? Maybe, but its also so much more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eWhile Movado is now best known as a producer of fashion watches like the Museum Watch, Movado's roots go much deeper than that. The company’s history reaches all the way back to 1881, when watchmaker Achilles Ditesheim opened a workshop in La Chaux-de-Fonds. His brothers Léopold and Isidore joined him in 1886.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eProduction from that point on proved how true the name brand was—it means \"always in motion\" in Esperanto. Throughout the 20th century Movado produced incredible mechanical timepieces. They gained notoriety for the sophistication of the equipment and technology they employed, including electric tools.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnlike many of their counterparts, Movado's movements were designed and manufactured in-house.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn the late 1960s, they were acquired by Zenith, and enjoyed perhaps their greatest period of success as the subsidiary of that brand. Their chronographs (which used the famous Zenith El Primero movement), particularly, were successful sellers. But the extent of their offerings didn’t end there. They also made killer dress watches like the one we have here. \u003c\/p\u003e","brand":"Movado","offers":[{"title":"Default Title","offer_id":19822440218711,"sku":null,"price":4150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Movado_TEMPOMATIC_STEEL_DRESS_WATCH_AS03106.jpg?v=1557938971","url":"https:\/\/www.analogshift.com\/products\/movado-tempomatic-as03106","provider":"Analog:Shift","version":"1.0","type":"link"}