{"product_id":"movado-datron-hs360-chronograph-as03121","title":"Movado Datron HS360 Chronograph","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLearning about - and then sharing knowledge about the lesser known horological gems is what makes the Analog\/Shift team tick. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhile a cursory glance at this Movado Datron HS360 Chronograph may conjure thoughts of '70s cushion-case Heuers, further study of this unusual 38mm piece will leave no thought of envy for its contemporaries. Powered by the first hi-beat automatic chronograph movement ever made; the Calibre 3019 El Primero by Zenith, this Movado branded piece might just be the better (and far less expensive) option in the legendary movement's 50th Anniversary year.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe design and ergonomic is \u003c\/span\u003e\u003cem\u003every \u003c\/em\u003e\u003cspan\u003eimpressive on this timepiece. With refined touches ranging from subtly recessed subsidiary registers to its 12:00 quick-set date and signed crown, this is a high quality watch from a brand that no longer makes high quality mechanical watches (Movado - not Zenith!). \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eDating to the early 1970s, pieces such as this awesome HS360 have slipped under the radar of most collectors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eTheir loss!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eWhile Movado is now best known as a producer of fashion watches like the Museum Watch, Movado's roots go much deeper than that. The company’s history reaches all the way back to 1881, when watchmaker Achilles Ditesheim opened a workshop in La Chaux-de-Fonds. His brothers Léopold and Isidore joined him in 1886.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eProduction from that point on proved how true the name brand was—it means \"always in motion\" in Esperanto. Throughout the 20th century Movado produced incredible mechanical timepieces. They gained notoriety for the sophistication of the equipment and technology they employed, including electric tools.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnlike many of their counterparts, Movado's movements were designed and manufactured in-house.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn the late 1960s, they were acquired by Zenith, and enjoyed perhaps their greatest period of success as the subsidiary of that brand. Their chronographs (which used the famous Zenith El Primero movement), particularly, were successful sellers.\u003c\/p\u003e","brand":"Movado","offers":[{"title":"Default Title","offer_id":19872367738967,"sku":null,"price":3350.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Movado_DATRON_HS360_SUB-SEA_AS03121_1.jpg?v=1554327441","url":"https:\/\/www.analogshift.com\/products\/movado-datron-hs360-chronograph-as03121","provider":"Analog:Shift","version":"1.0","type":"link"}