{"product_id":"mido-multifort-super-automatic-as02936","title":"Mido Multifort Super-Automatic","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it \u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eDating from the 1950s, this particular steel wristwatch is sized at an infinitely wearable 34mm and is sure to make your heart stop.\u003c\/p\u003e\n\u003cp\u003eThe beautifully, lightly aged two-tone sector dial and \u003cem\u003efeuille\u003c\/em\u003e hands bring all the charm from this absolutely lovely mid-century steel gent's watch. \u003c\/p\u003e\n\u003cp\u003ePowered by the bumper-winding 'Super Automatic' Mido Calibre 916, it was introduced as part of the Multifort collection - a series of anti-magnetic automatic winding timepieces - a proud part of Mido's history. \u003c\/p\u003e\n\u003cp\u003eClassic and elegant, it's the perfect subdued and stylish everyday watch, sure to complete your suit or everyday outfit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story \u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eWe admit it, we do tend to get carried away pontificating about vintage watches.  Whether it is the history of a particular piece or some oft-forgotten sidenote in the development of a particular case design or movement, there are numerous elements to vintage timepieces that make them so desirable.  On the other hand, sometimes all it takes to get us excited about a particular timepiece are some killer looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eWith roots stretching back to 1918, the name Mido is a play on the Spanish phrase\u003ci\u003e Yo mido\u003c\/i\u003e - I measure. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand designed a host of interesting designs throughout the mid-20th Century, and even has some pretty impressive innovations in the industry, including anti-magnetic automatic wristwatches (the Mulitfort Collection) and monocoque case construction.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey even used a robot as their mascot... in 1939. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSeriously, pretty cool!\u003c\/span\u003e\u003c\/p\u003e","brand":"Mido","offers":[{"title":"Default Title","offer_id":15448759238743,"sku":null,"price":1750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Mido_Multifort_WOS34_5.jpg?v=1542320168","url":"https:\/\/www.analogshift.com\/products\/mido-multifort-super-automatic-as02936","provider":"Analog:Shift","version":"1.0","type":"link"}