{"product_id":"mbandf-m-a-d-1-red-as06979","title":"MB\u0026F M.A.D. 1 Red","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMB\u0026amp;F (“Max Busser and Friends”) is, bar none, one of the most creative outfits in the contemporary boutique watchmaking space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFounded by industry veteran Max Busser, the brand is built upon collaborations with leading horological minds and companies such as Massena LAB, L’Épée, and more. Their timepieces — and we specify ‘timepieces,’ as MB\u0026amp;F makes much more than just wristwatches — are some of the most innovative, daring, unique products in modern horology for their use of alternative time-telling systems, unique materials, and interesting complications. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2021, MB\u0026amp;F released the M.A.D. 1, a special project built in honor of MB\u0026amp;F suppliers and owners. Following the incredibly strong response to this all-but-impossible-to-acquire timepiece, the brand decided to release a commercially available “budget” version, dubbing it the M.A.D. 1 Red. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHoused within a 42mm stainless steel case with a sapphire crystal and a signed crown situated at 12 o’clock, the M.A.D. 1 Red looks like a ‘bullhead’ watch on steroids…from the future! Featuring a brushed, red outer dial plate, a luminous, triple-axle rotor, and luminous, black and red vertical rotating time displays on the case flanks, it’s quite simply unlike almost any other time-telling device you’ve likely come across before — especially one that can be worn on the wrist. Incredibly, it’s powered by the commonplace (and highly modified) automatic Miyota 821A movement, and comes affixed to a black leather and fabric strap with red stitching and a signed, stainless steel deployant clasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn mint condition and including its factory goodies and caseback sticker, this is a highly special piece from a brand whose every creation is a creative work of art. Snap this baby on and you’ll be sure to turn some heads…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd that’s a good thing!\u003c\/span\u003e\u003c\/p\u003e","brand":"MB\u0026F","offers":[{"title":"Default Title","offer_id":39802320519255,"sku":"40991040","price":9900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06979_40991040_MB_F_M.A.D.RED1_M01-6.jpg?v=1655484922","url":"https:\/\/www.analogshift.com\/products\/mbandf-m-a-d-1-red-as06979","provider":"Analog:Shift","version":"1.0","type":"link"}