{"product_id":"longines-gents-watch-as01094","title":"Longines Gent's Watch","description":"\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003ci\u003eSimplicity.  \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eSo much of the modern watch world is confused.  No iconic style, no cherished design language ever benefitted from addition.  True style is spoken in simple direct tones, executed effortlessly in a cohesive voice.  \u003c\/p\u003e\n\u003cp\u003eLongines has had it's fair share of pitfalls.  Most of of the brand's offerings since the Quartz Revolution flunked; their design language was injected with artificial features that leaned more toward glitz and glam than style and function.  Even today, the brand seems to tip-toe about the market, asking questions with their pieces instead of answering them.  \u003c\/p\u003e\n\u003cp\u003eBut the Longines of today is not the Longines of yesteryear.  \u003c\/p\u003e\n\u003cp\u003eFrom the late 1800s, Longines was at the sharp end of the watchmaking spear.  Constantly innovating, Longines was a company to be compared with the other major Swiss manufactures.  By 1919, Longines was the official supplier of timepieces for the International Aeronautical Federation, working to develop highly accurate navigation chronometers for many of the era's great aviation pioneers.  \u003c\/p\u003e\n\u003cp\u003eMost famous among Longines' forays into navigation pieces is probably the Lindberg Hour Angle watch, a wristwatch designed by Charles Lindberg in conjunction with the brand to allow aviators to calculate, with the help of a sextant and their latitude, their exact geographic location.  (Don't ask us how, but word has it that \u003ca href=\"http:\/\/www.hodinkee.com\/blog\/the-history-and-science-behind-the-lindbergh-longines-hour-angle-watch\" target=\"_blank\"\u003eJack Forster over at HODINKEE\u003c\/a\u003e has figured it out.)\u003c\/p\u003e\n\u003cp\u003eThis piece, a simple time-only watch from the 1940s, is emblematic of Longines at full stride.  The simple steel case houses a chipper Calibre 23M manually-winding movement with a running seconds sub-dial at 6:00 - a classic and lovely design complimented by the spartan dial with Arabic numerals at 12, 3, 6 and 9.  \u003c\/p\u003e\n\u003cp\u003eOver all, this piece is a true benchmark of the simple, timeless styling mastered by Longines in its prime. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":6179998081,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Longines_3hand_AS01094_1.jpg?v=1449002923","url":"https:\/\/www.analogshift.com\/products\/longines-gents-watch-as01094","provider":"Analog:Shift","version":"1.0","type":"link"}