{"product_id":"longines-gents-dress-watch-as03218","title":"Longines Gent's Dress Watch","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eLongines has been undervalued for quite sometime - pure and simple. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e... or at least that used to be the case. Once you fall down the rabbit hole, you will start to realize how undervalued their vintage offerings are. When compared to its contemporaries like Patek Philippe and Vacheron Constantin - the value is plain to see.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Art Deco rectangular case is constructed from 14k Pink and Yellow gold, with a complimenting gold toned handset. Applied Arabic numerals punctuated with applied button indices contrast nicely on the salmon color dial, paired with an airy and elegant mesh bracelet. Two toned hinged lugs and faceted crystal are highly evocative of 1940's design language. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe are huge proponents of Vintage Longines for a myriad of reasons - and this example with its quirky details and off-the-beaten-path charm is not exception. \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eFounded in 1832 in Saint-Imier, Switzerland, Longines was at the sharp end of the watchmaking spear.  Constantly innovating, they were  a company to be compared with the other major Swiss manufactures.  By 1919, Longines was the official supplier of timepieces for the International Aeronautical Federation, working to develop highly accurate navigation chronometers for many of the era's great aviation pioneers.  \u003c\/p\u003e\n\u003cp\u003eMost famous among Longines' forays into navigation pieces is probably the Lindberg Hour Angle watch, a wristwatch designed by Charles Lindberg in conjunction with the brand to allow aviators to calculate, with the help of a sextant and their latitude, their exact geographic location.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFrom the 1930s to the 1950s, Longines also put out a series of simply stunning time-only watches. Often referred to as calatravas after the iconic model by Patek Philippe, most of these watches had thin stainless steel cases at 34mm, a standard size for the time. Like the Patek Philippe Calatrava, these watches by Longines were known for their perfect proportions and the elegant simplicity of their designs.\u003c\/p\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":31414996271191,"sku":null,"price":1600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS03218.jpg?v=1582228606","url":"https:\/\/www.analogshift.com\/products\/longines-gents-dress-watch-as03218","provider":"Analog:Shift","version":"1.0","type":"link"}